Qualtrics B2B Case Studies & Customer Successes

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Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

Case Studies

Showing 247 Qualtrics Customer Success Stories

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1-800 Contacts achieves lifelong customer loyalty and revenue growth with Qualtrics

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4ocean Decreases Response Time by 99% with Clarabridge Engage

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AbsolutData achieves 50% more research volume and 20% faster turnaround with Qualtrics Research Suite

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Adelaide Festival Centre achieves rapid, continuous audience insights and personalised communications with Qualtrics

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Advocate Health Care achieves hundreds of thousands in savings and 50% faster survey deployment with Qualtrics Research Suite

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How Aerolineas Argentinas moved from measurement to action

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Australian Financial Complaints Authority (AFCA) boosts employee experience and lifts leader action 16% with Qualtrics

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Airtasker - Customer Case Study

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How Allianz is modernising its candidate experience to attract top talent

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Allianz Global Assistance achieves predictive customer insights and global experience management with Qualtrics

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Anticipating and preventing CX problems

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America First Credit Union achieves 50% lower survey costs and improved member satisfaction with Qualtrics Research Suite

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American Eagle Outfitters achieves 70% lower research costs and triples in‑house research with Qualtrics

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American Society of Health System Pharmacists achieves faster research, doubles NPS and saves $60K with Qualtrics Research Suite

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Ameritest achieves 75% faster turnaround and major cost savings with Qualtrics Research Suite

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AMN Healthcare Services achieves faster reporting and enterprise survey standardization with Qualtrics

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Ancestry.com doubles research volume and saves $10,000 per survey with Qualtrics Research Suite

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Annie’s HomeGrown - Customer Case Study

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Anomaly achieves real-time market insights and faster project delivery with Qualtrics

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Ascena Retail Group achieves 50% faster survey creation and richer consumer insights with Qualtrics Research Suite

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Asia Miles achieves faster insights, cost savings and improved digital CX with Qualtrics

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Australian Red Cross achieves rapid, actionable insights to support Australians during COVID-19 with Qualtrics

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Autodesk achieves a holistic view of the customer journey and improved customer experience with Qualtrics

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Autodesk - Customer Case Study

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Online security company AVG achieves 4–5 week faster survey turnaround and richer customer & website insights with Qualtrics

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Ball State University achieves a 73% response rate and streamlined, anonymous campus-wide surveys with Qualtrics

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Baltimore County Public Schools achieves a jump from 500 to over 70,000 survey responses with Qualtrics

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Bankwest - Customer Case Study

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Bankwest - Customer Case Study

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Beechcraft achieves faster research and real-time reporting with Qualtrics Research Suite

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Belkin achieves streamlined, lower-cost research and faster product insights with Qualtrics Research Suite & Panels

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BHP - Customer Case Study

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Big Red Rooster achieves 50% faster survey creation and analysis with Qualtrics

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Blue Cross Blue Shield achieves enterprise-wide insights and measurable value with Qualtrics

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BMW achieves 90% issue resolution within 5 days and a 23-point NPS increase with Qualtrics

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Bolttech - Customer Case Study

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Breaking Media achieves real-time research and instant site changes with Qualtrics Site Intercept

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Bright Horizons achieves improved employee engagement and closes the experience gap with Qualtrics EmployeeXM

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Brown‑Forman achieves $1M in first‑year savings and real‑time consumer insights with Qualtrics

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CafeMom achieves faster research turnaround and triples in-house efficiency with Qualtrics Research Suite

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Carl’s Jr. achieves 25% more research volume and faster, lower-cost in-house studies with Qualtrics Research Suite

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Cars.com achieves higher dealer response rates and increased brand engagement with Qualtrics

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CBS Interactive achieves successful product launches, millions in increased revenue, and double-digit brand awareness gains with Qualtrics

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Centene Corporation achieves rapid, data-driven decisions and $1.2M in cost savings with Qualtrics Research Suite

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Chalhoub Group achieves top employer status in the Middle East with Qualtrics

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Turning at-risk accounts into top performers

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Chicago Booth School of Business achieves streamlined, error-free survey research with Qualtrics Research Suite

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How Chipotle uses Qualtrics to deliver world-class experiences

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Chobani achieves rapid product innovation and stronger Australian brand recognition with Qualtrics

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Chobani - Customer Case Study

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How CHRISTUS Health is closing the loop with patients to ensure their voice is heard

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Chumash Casino Resort achieves 300% higher response rates and $87K+ annual savings with Qualtrics

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Cisco achieves major time savings and increased survey response rates with Qualtrics Research Suite

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Citrix achieves 50% faster survey building and 30% annual cost savings with Qualtrics

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City of Adelaide achieves unified feedback and faster customer resolutions with Qualtrics

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Engaging residents and employees in their city’s future

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Using CX insights to build trust with residents, improve city services

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Clarins achieves immediate ROI and unified in-store and online CX with Qualtrics

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Clayton Homes achieves 99% faster analysis and enterprise-wide insights with Qualtrics

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ComEd achieves an industry-leading rise in customer satisfaction with Qualtrics

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Improving care with next-level insights into patient experience

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Cook Medical cuts research costs and accelerates insights with Qualtrics Research Suite and Panels

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Cornell University achieves faster survey deployment and higher response rates with Qualtrics

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Cox Media Group achieves rapid site promotions, targeted content, and increased engagement with Qualtrics Site Intercept

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Crate and Barrel achieves 97% on-time performance reviews and up to 75% faster manager assessments with Qualtrics 360

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Crayola - Customer Case Study

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Cricket Communications achieves faster real-time customer insights and a 15-point NPS increase with Qualtrics

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CVS Pharmacy achieves better store remodel execution and employee engagement with Qualtrics

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Dallas College relies on EX insights in quest to become a ‘best place to work’

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Del Taco LLC achieves doubled research volume and faster product development with Qualtrics

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Delivery Hero achieves up to 30% improvement in transactional NPS with Qualtrics

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How supermarket chain Dia made customers its priority

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How Digicel used Qualtrics XM to uncover experience gaps and drive CX transformation

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How Electronics Retailer Dixons Carphone Transformed its Tech Services Brand

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Dow’s journey to customer-centricity

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Dun & Bradstreet achieves faster research, stronger market insights and increased customer & employee engagement with Qualtrics

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E*TRADE achieves 5x more advertising research in half the time and at one-third the cost with Qualtrics Research Suite

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EDHEC Business School achieves faster research and real-time student insights with Qualtrics

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eHarmony achieves faster, brand-matched customer insights and improved customer experience with Qualtrics Research Suite

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Electrolux achieves stronger in‑store engagement and streamlined product registrations with Qualtrics

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How Engie’s research team is enabling the company to run an agile CX program

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How one NHS trust is improving the patient experience during one of its most challenging times

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Evolve Research doubles business and reduces research time by 60% with Qualtrics Research Suite

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Evolving Strategies achieves 50% faster survey creation and scalable, sophisticated research with Qualtrics Research Suite

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Extra Space Storage boosts NPS, slashes research costs and speeds case creation with Qualtrics

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Fandango achieves faster product development, higher response rates, and increased advance ticket sales with Qualtrics

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Finder achieves 23% lift in brand awareness and record revenues with Qualtrics

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At Fiserv, machine learning enhances insights into the customer

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Florida State University achieves a 91% retention rate with Qualtrics Research Suite

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Foremost Insurance Group achieves faster, data-driven website improvements and reduced research costs with Qualtrics Research Suite

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Foster School of Business achieves 25% greater assessment efficiency with Qualtrics 360

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Freedom - Customer Case Study

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Fuji Xerox achieves customer centricity and real-time actionable insights across APAC with Qualtrics

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GE Digital achieves consistent, actionable customer feedback with Qualtrics

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How telecoms leader giffgaff uses customer feedback to fuel its growth

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Girl Scouts achieves streamlined council communication and first-ever comparative reporting with Qualtrics

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Gogo achieves automated real-time customer insights and 75% in-house research with Qualtrics

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With Qualtrics, we know what our people value most

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How B2B giant Grundfos delivers exceptional CX

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GSN achieves 25% more promotional downloads and 65% more Facebook Likes with Qualtrics Site Intercept

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Harry and David achieves 10× research capacity and $10,000–$15,000 per‑survey savings with Qualtrics Research Suite

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HealthCare.gov achieves improved user experience for millions with Qualtrics

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Healthscope achieves an 11-point NPS boost with Qualtrics

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Making the stay with real-time insights

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Hinduja Global Solutions achieves 25%+ eNPS lift and 30% lower churn with Qualtrics

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HP Instant Ink achieves automated customer insights and improved retention with Qualtrics Research Suite

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HUGO BOSS boosts customer experience and loyalty with Qualtrics XM Platform

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Hyland Software - Customer Case Study

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Filling in critical gaps across the customer journey

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How an NHS Trust improves the working lives of people who save lives

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Indiana University relies on seamless student experience to build its online offering

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ING Life Insurance achieves faster, real-time insights and 50% more research with Qualtrics Research Suite

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How the global leader in payment solutions understands its customers

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Inspirato boosts research volume 400% and launches dynamic, targeted marketing in minutes with Qualtrics

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Transforming healthcare journeys building trust with caregivers, patients, and consumers at every step

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Intuit QuickBooks achieves real-time, automated customer experience improvements with Qualtrics

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Investor's Business Daily achieves personalized site experiences and targeted subscriber acquisition with Qualtrics Site Intercept

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Elevating employee satisfaction thanks to state-level EX insights

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Jackman & Associates achieves faster, more efficient research and doubles client base with Qualtrics Research Suite

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Jackson College achieves increased student engagement and retention with Qualtrics Experience Management

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Jackson Healthcare achieves an 83% reduction in survey creation time and 36% higher physician responses with Qualtrics Research Suite

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JetBlue achieves industry-leading customer satisfaction and actionable Voice of the Customer insights with Qualtrics Research Suite

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JetBlue achieves $100M in additional annual revenue and continuous NPS gains with Qualtrics

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Kellogg's reduces 360-review admin time by 95% and scales feedback to 30,000 employees with Qualtrics 360

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How Kerry Foods can conduct 60% more research in-house

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Kroger - Customer Case Study

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L.L. Bean achieves 3X customer lifetime value, renewed customer growth, and 50% SKU reduction with Qualtrics

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Lands' End achieves 25% faster research and 30% more projects with Qualtrics Research Suite

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LATAM Airlines Group streamlines market research and gains real-time customer insights with Qualtrics Research Suite

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How Lifetime Training has transformed their approach to customer experience using AI-powered analytics

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LinkedIn achieves higher retention and stronger leadership development with Qualtrics Experience Management

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How one creative agency tests millions of concepts to find the right one

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Lumen combines experiential, operational data to drive CX breakthrough

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Improving fan experience (beyond the 90 minutes on the pitch)

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Marriott International achieves deeper customer insights and better guest experiences with Qualtrics

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Mastercard achieves faster consumer-driven product development with Qualtrics

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MBC GROUP achieves faster, deeper cross-media insights with Qualtrics Research Suite

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How Memorial Hermann Health System spots experience gaps—and closes them

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Mercado Libre - Customer Case Study

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Mercy achieves lower research costs and a 32,000-member ePanel with Qualtrics Research Suite

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MetLife achieves streamlined data collection and increased engagement with Qualtrics

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Microsoft scales MySkills4Afrika to impact 2M lives and capture real-time feedback with Qualtrics

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Midwest Regional Children's Advocacy Center achieves faster insights and improved program development with Qualtrics

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Empowering agencies to better serve residents through a statewide CX program

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Mitre 10 - Customer Case Study

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MonaVie achieves $1M in savings and faster first-call resolution with Qualtrics

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Monsanto - Customer Case Study

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MotoChic achieves rapid product validation and thousands in cost savings with Qualtrics Research Suite and Panels

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Neiman Marcus achieves enhanced customer insights and superior shopping experiences with Qualtrics

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New York Life achieves real-time, actionable customer insights with Qualtrics

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Northeastern University School of Business achieves 400% increase in research output with Qualtrics Research Suite

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Novell achieves automated customer-satisfaction insights and significant time and cost savings with Qualtrics

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OCHD reaches more communities, improves care delivery

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Olam - Customer Case Study

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Turning at-risk accounts into top performers

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Oriflame achieves real-time consumer-driven catalog improvements with Qualtrics Research Suite

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Overstock achieves faster, deeper customer and market insights with Qualtrics

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Pandora Radio achieves rapid, scalable listener insights and boosts sales and marketing with Qualtrics

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Patreon - Customer Case Study

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Philip Morris International (PMI) achieves a global, cost-effective multi-rater feedback program (75% faster, 90% cheaper) with Qualtrics 360

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PING Inc., the premium golf equipment maker, achieves real-time customer insights and reduced research costs with Qualtrics Research Suite

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Using Qualtrics to nail product market fit in a shifting market

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How the Post Office became the #1 public services brand in the UK

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Delivering an excellent customer experience, every day

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Precision Research achieves 80% faster participant screening and 75% reduced programming time with Qualtrics

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Provo City achieves real-time, representative resident feedback and increased civic engagement with Qualtrics

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Purdue University Calumet achieves rapid, cost-effective national survey research with Qualtrics Research Suite

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How PVH connects designers to sales in high-end fashion

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PwC achieves deeper client insights and improved operational efficiency with Qualtrics

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Queensland Public Service Commission achieves faster, transparent employee insights with Qualtrics

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Quiznos achieves a 30% click-through rate and rapid, IT-free online promotions with Qualtrics Site Intercept

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Rackspace Technology achieves 70% cost reduction and triples 360-degree reviews with Qualtrics 360

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REACH Air Medical achieves a 100% increase in patient-family feedback and 96%+ NPS with Qualtrics

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Driving student enrollment with deeper insight

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Roche achieves improved market understanding and customer experience with Qualtrics

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Rockend achieves award-winning customer service and real-time, cross-team insights with Qualtrics XM

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rogenSi achieves faster, more flexible assessments and 20% cost savings with Qualtrics

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Ross School of Business achieves faster, higher-quality research and rapid alumni insights with Qualtrics Research Suite

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Royal Caribbean boosts passenger satisfaction, loyalty, and advocacy with Qualtrics

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Sagility - Customer Case Study

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Saks Fifth Avenue achieves 75% faster data collection and centralized research with Qualtrics

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Samsung achieves faster insights and doubles research output with Qualtrics

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Sanford Health achieves real-time employee engagement reporting and higher patient satisfaction with Qualtrics

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Driving employee engagement in the future of work

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We’re able to ensure that feedback gets to the right team, every time

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Turning the contact centre into a driver of positive experiences

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How Shake Shack builds products and experiences customers crave

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Shell achieves a 65% rise in click-through rate and 38% greater cost efficiency with Qualtrics

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How Simpson Travel uses feedback to create incredible holiday experiences

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Six Flags achieves scalable, actionable customer feedback and reduced research costs with Qualtrics Research Suite

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Sky achieves 100% social engagement and 45-minute response times with Qualtrics

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SMART Technologies cuts research costs 66% and completes studies 3x faster with Qualtrics

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CX feedback unlocks key insights—and a huge performance gain

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Sony achieves faster, easier in-house market research with Qualtrics

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Using Qualtrics to power hit products, time and again

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Stanford Graduate School of Business achieves faster, error-free survey research and increased publications with Qualtrics

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Strategic Account Management Association (SAMA) achieves industry‑standard certification and rapid customized assessment reporting with Qualtrics 360

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Sun Valley Resort achieves 22.7% NPS lift and faster, data-driven decisions with Qualtrics

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Sweat - Customer Case Study

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T-Mobile Netherlands cuts costs while improving the customer experience

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TaylorMade-adidas Golf achieves 80% faster research and doubles in-house studies with Qualtrics Research Suite

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TDS Telecom slashes survey and reporting time, scales research 10x with Qualtrics Research Suite

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How Telefónica switched from employee engagement to employee experience

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How Telenor is improving and redesigning its mobile, broadband and TV services

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How the world’s leading food packaging brand got 300% faster at doing research

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The Weather Channel achieves faster web research and 50% more studies with Qualtrics Site Intercept (Qualtrics)

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Understanding how positive changes to EX drive increased value for customers

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Tribune Company cuts research costs 50% and triples consumer research with Qualtrics Research Suite

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True Value achieves 50% faster research and 40% cost savings with Qualtrics Research Suite

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TU Delft achieves deeper course performance insights and improved course design with Qualtrics XM

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Moving beyond post-care surveys to understand the end-to-end patient experience

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TUI Group - Customer Case Study

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Twilio achieves 90% employee survey response and data-driven HR decisions with Qualtrics

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UC San Diego Extension achieves centralized management of 26,000 course evaluations and data-driven decision-making with Qualtrics Research Suite

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UCLA Anderson School of Management achieves 50% faster data collection and error-free online experiments with Qualtrics Research Suite

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Under Armour achieves 100X more product testers and 100% forecasted running‑category growth with Qualtrics

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University of California, San Francisco achieves 30% faster survey creation and improved collaboration with Qualtrics Research Suite

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University of Central Florida achieves $20,000 annual savings and streamlined campus-wide forms with Qualtrics

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Measuring what matters DU lays a foundation for brand experience success

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University of North Carolina-Chapel Hill achieves streamlined, personalized survey research and cost savings with Qualtrics

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University of Texas at Dallas achieves 95% faster research and rapid 150+ responses with Qualtrics

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University of Toledo College of Nursing achieves real-time clinical site management and complete preceptor data with Qualtrics

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Using Qualtrics to deliver better outcomes for patients and the frontline

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University of Wisconsin-Madison cuts research time by 99% and accelerates analysis with Qualtrics Research Suite

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How is UPS becoming a better company for all its 500K+ global employees

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VGMarket achieves 50% lower research costs and 50% faster turnaround with Qualtrics Research Suite

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Viceroy Hotel Group achieves rapid personalized offers and increased guest engagement with Qualtrics Site Intercept

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Vietnam Airlines achieves real-time CX insights and increased passenger engagement with Qualtrics

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Virgin Australia - Customer Case Study

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How Virgin Media is delivering superior experiences across its digital channels

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Vivint achieves an 18% NPS increase and saves time and costs with Qualtrics

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Volkswagen Group Australia achieves increased customer loyalty and reduced employee churn with Qualtrics

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How Flemish public broadcaster VRT increased its UX testing by 750%

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Washington University in St. Louis achieves 80% faster assessments and professional 360° feedback with Qualtrics

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Wedgewood Wedding & Banquet Centers achieves 75% faster surveys and real-time guest feedback with Qualtrics

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Whistler Blackcomb achieves 400% more research and cuts reporting from hours to minutes with Qualtrics

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Wolverine Worldwide achieves scalable real-time consumer insights and higher customer satisfaction with Qualtrics Research Suite

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Woolworths Group - Customer Case Study

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World Wide Technology achieves 75% faster reporting and 25% higher survey response with Qualtrics Employee Engagement

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Xerox achieves actionable, customer-driven decisions with Qualtrics

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Yahoo achieves 10X improved attrition modeling and real-time employee engagement insights with Qualtrics

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Yale School of Management achieves sophisticated, programming‑free research with Qualtrics Research Suite

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Yamaha achieves 2X faster customer insights and best-selling keyboards with Qualtrics

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Yankee Candle cuts research costs and slashes fragrance-testing survey time by 85% with Qualtrics

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Zenshifts achieves 60% improvement in product roadmapping and doubles customer-centric data with Qualtrics

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Zillow achieves improved employee engagement and retention during rapid growth with Qualtrics Experience Management

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Expanding its support of vet practices by offering EX insights

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