Qualtrics B2B Case Studies & Customer Successes

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Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

Case Studies

Showing 249 Qualtrics Customer Success Stories

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1-800 Contacts achieves lifelong customer loyalty and revenue growth with Qualtrics

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AbsolutData achieves 50% more research volume and 20% faster turnaround with Qualtrics Research Suite

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Adelaide Festival Centre achieves rapid, continuous audience insights and personalised communications with Qualtrics

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Advocate Health Care achieves hundreds of thousands in savings and 50% faster survey deployment with Qualtrics Research Suite

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Aerolíneas Argentinas achieves higher customer satisfaction and NPS with Qualtrics

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Australian Financial Complaints Authority (AFCA) boosts employee experience and lifts leader action 16% with Qualtrics

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Airtasker achieves insights-led brand transformation with Qualtrics

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Allianz achieves a better candidate experience with Qualtrics

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Allianz Global Assistance achieves predictive customer insights and global experience management with Qualtrics

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Ally achieves proactive CX issue prevention with Qualtrics

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America First Credit Union achieves 50% lower survey costs and improved member satisfaction with Qualtrics Research Suite

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American Eagle Outfitters achieves 70% lower research costs and triples in‑house research with Qualtrics

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American Society of Health System Pharmacists achieves faster research, doubles NPS and saves $60K with Qualtrics Research Suite

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Ameritest achieves 75% faster turnaround and major cost savings with Qualtrics Research Suite

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AMN Healthcare Services achieves faster reporting and enterprise survey standardization with Qualtrics

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Ancestry.com doubles research volume and saves $10,000 per survey with Qualtrics Research Suite

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Annie’s HomeGrown achieves faster, data-driven decisions with Qualtrics Research Suite

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Anomaly achieves real-time market insights and faster project delivery with Qualtrics

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Ascena Retail Group achieves 50% faster survey creation and richer consumer insights with Qualtrics Research Suite

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Asia Miles achieves faster insights, cost savings and improved digital CX with Qualtrics

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Australian Red Cross achieves rapid, actionable insights to support Australians during COVID-19 with Qualtrics

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Autodesk achieves a holistic view of the customer journey and improved customer experience with Qualtrics

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Autodesk achieves faster actionable insights with Qualtrics

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Online security company AVG achieves 4–5 week faster survey turnaround and richer customer & website insights with Qualtrics

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Ball State University achieves a 73% response rate and streamlined, anonymous campus-wide surveys with Qualtrics

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Baltimore County Public Schools achieves a jump from 500 to over 70,000 survey responses with Qualtrics

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Bankwest achieves customer obsession and faster in-house insights with Qualtrics

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Bankwest achieves better digital experiences and higher conversion with Qualtrics

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Beechcraft achieves faster research and real-time reporting with Qualtrics Research Suite

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Belkin achieves streamlined, lower-cost research and faster product insights with Qualtrics Research Suite & Panels

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BHP improves candidate experience and productivity with Qualtrics EmployeeXM

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Big Red Rooster achieves 50% faster survey creation and analysis with Qualtrics

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Blue Cross Blue Shield achieves enterprise-wide insights and measurable value with Qualtrics

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BMW achieves 90% issue resolution within 5 days and a 23-point NPS increase with Qualtrics

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bolttech achieves higher customer satisfaction, efficiency, and revenue with Qualtrics

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Breaking Media achieves real-time research and instant site changes with Qualtrics Site Intercept

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Bright Horizons achieves improved employee engagement and closes the experience gap with Qualtrics EmployeeXM

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Brown‑Forman achieves $1M in first‑year savings and real‑time consumer insights with Qualtrics

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CafeMom achieves faster research turnaround and triples in-house efficiency with Qualtrics Research Suite

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Carl’s Jr. achieves 25% more research volume and faster, lower-cost in-house studies with Qualtrics Research Suite

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Cars.com achieves higher dealer response rates and increased brand engagement with Qualtrics

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CBS Interactive achieves successful product launches, millions in increased revenue, and double-digit brand awareness gains with Qualtrics

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Centene Corporation achieves rapid, data-driven decisions and $1.2M in cost savings with Qualtrics Research Suite

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Chalhoub Group achieves top employer status in the Middle East with Qualtrics

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Change Healthcare improves customer retention and drives revenue growth with Qualtrics

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Chicago Booth School of Business achieves streamlined, error-free survey research with Qualtrics Research Suite

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How Chipotle uses Qualtrics to deliver world-class experiences

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Chobani achieves rapid product innovation and stronger Australian brand recognition with Qualtrics

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Chobani achieves faster, deeper consumer insights with Qualtrics

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CHRISTUS Health achieves stronger patient engagement and revenue retention with Qualtrics

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Chumash Casino Resort achieves 300% higher response rates and $87K+ annual savings with Qualtrics

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Cisco achieves major time savings and increased survey response rates with Qualtrics Research Suite

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Citrix achieves 50% faster survey building and 30% annual cost savings with Qualtrics

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City of Adelaide achieves unified feedback and faster customer resolutions with Qualtrics

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City of Corona increases citizen feedback and improves digital services with Qualtrics

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City of St. George improves resident services and builds trust with Qualtrics

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Clarins achieves immediate ROI and unified in-store and online CX with Qualtrics

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Clayton Homes achieves 99% faster analysis and enterprise-wide insights with Qualtrics

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ComEd achieves an industry-leading rise in customer satisfaction with Qualtrics

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Community Health Network achieves better patient experiences and engagement with Qualtrics

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Cook Medical cuts research costs and accelerates insights with Qualtrics Research Suite and Panels

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Cornell University achieves faster survey deployment and higher response rates with Qualtrics

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Cox Media Group achieves rapid site promotions, targeted content, and increased engagement with Qualtrics Site Intercept

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Crate and Barrel achieves 97% on-time performance reviews and up to 75% faster manager assessments with Qualtrics 360

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Crayola achieves confident, inclusive product launch with Qualtrics

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Cricket Communications achieves faster real-time customer insights and a 15-point NPS increase with Qualtrics

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CVS Pharmacy achieves better store remodel execution and employee engagement with Qualtrics

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Dallas College achieves stronger employee engagement and leadership development with Qualtrics

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Del Taco LLC achieves doubled research volume and faster product development with Qualtrics

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Delivery Hero achieves up to 30% improvement in transactional NPS with Qualtrics

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DIA improves customer experience with Qualtrics

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Digicel achieves CX transformation and closes experience gaps with Qualtrics

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How Electronics Retailer Dixons Carphone Transformed its Tech Services Brand

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Dollar Shave Club validates a new market segment in weeks with Qualtrics

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Dow achieves $300M in value and improved customer experience with Qualtrics

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Dun & Bradstreet achieves faster research, stronger market insights and increased customer & employee engagement with Qualtrics

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E*TRADE achieves 5x more advertising research in half the time and at one-third the cost with Qualtrics Research Suite

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EDHEC Business School achieves faster research and real-time student insights with Qualtrics

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eHarmony achieves faster, brand-matched customer insights and improved customer experience with Qualtrics Research Suite

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Electrolux achieves stronger in‑store engagement and streamlined product registrations with Qualtrics

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Engie achieves agile customer experience improvements with Qualtrics

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How one NHS trust is improving the patient experience during one of its most challenging times

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Evolve Research doubles business and reduces research time by 60% with Qualtrics Research Suite

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Evolving Strategies achieves 50% faster survey creation and scalable, sophisticated research with Qualtrics Research Suite

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Extra Space Storage boosts NPS, slashes research costs and speeds case creation with Qualtrics

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Fandango achieves faster product development, higher response rates, and increased advance ticket sales with Qualtrics

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Finder achieves 23% lift in brand awareness and record revenues with Qualtrics

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Fiserv achieves deeper customer experience insights with Qualtrics

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Florida State University achieves a 91% retention rate with Qualtrics Research Suite

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Foremost Insurance Group achieves faster, data-driven website improvements and reduced research costs with Qualtrics Research Suite

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Foster School of Business achieves 25% greater assessment efficiency with Qualtrics 360

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Freedom achieves a customer-centric culture with Qualtrics

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Fuji Xerox achieves customer centricity and real-time actionable insights across APAC with Qualtrics

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Gabb achieves faster, more confident messaging decisions with Qualtrics

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GE Digital achieves consistent, actionable customer feedback with Qualtrics

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GiffGaff improves customer experience and drives growth with Qualtrics

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Girl Scouts achieves streamlined council communication and first-ever comparative reporting with Qualtrics

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Gogo achieves automated real-time customer insights and 75% in-house research with Qualtrics

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Goldman Sachs achieves breakthrough employee experience with Qualtrics

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Grundfos achieves faster customer feedback and stronger CX with Qualtrics

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GSN achieves 25% more promotional downloads and 65% more Facebook Likes with Qualtrics Site Intercept

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Harry and David achieves 10× research capacity and $10,000–$15,000 per‑survey savings with Qualtrics Research Suite

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HealthCare.gov achieves improved user experience for millions with Qualtrics

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Healthscope achieves an 11-point NPS boost with Qualtrics

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Hilton achieves real-time guest experience insights with Qualtrics

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Hinduja Global Solutions achieves 25%+ eNPS lift and 30% lower churn with Qualtrics

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HP Instant Ink achieves automated customer insights and improved retention with Qualtrics Research Suite

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HUGO BOSS boosts customer experience and loyalty with Qualtrics XM Platform

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Hyland reduces research time and costs with Qualtrics Research Suite and Panels

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Imperfect Foods achieves a holistic customer view and fewer complaints with Qualtrics Experience ID

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Imperial College Healthcare NHS Trust improves staff engagement and patient experience with Qualtrics

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Indiana University Online achieves seamless student experience insights with Qualtrics

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ING Life Insurance achieves faster, real-time insights and 50% more research with Qualtrics Research Suite

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Ingenico achieves scalable customer experience management with Qualtrics

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Inspirato boosts research volume 400% and launches dynamic, targeted marketing in minutes with Qualtrics

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Intermountain Health builds trust across the care journey with Qualtrics

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Intuit QuickBooks achieves real-time, automated customer experience improvements with Qualtrics

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Investor's Business Daily achieves personalized site experiences and targeted subscriber acquisition with Qualtrics Site Intercept

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Elevating employee satisfaction thanks to state-level EX insights

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Jackman & Associates achieves faster, more efficient research and doubles client base with Qualtrics Research Suite

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Jackson College achieves increased student engagement and retention with Qualtrics Experience Management

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Jackson Healthcare achieves an 83% reduction in survey creation time and 36% higher physician responses with Qualtrics Research Suite

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JetBlue achieves industry-leading customer satisfaction and actionable Voice of the Customer insights with Qualtrics Research Suite

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JetBlue achieves $100M in additional annual revenue and continuous NPS gains with Qualtrics

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Kellogg's reduces 360-review admin time by 95% and scales feedback to 30,000 employees with Qualtrics 360

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How Kerry Foods can conduct 60% more research in-house

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Kroger achieves stronger employee engagement and action with Qualtrics

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L.L. Bean achieves 3X customer lifetime value, renewed customer growth, and 50% SKU reduction with Qualtrics

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Lands' End achieves 25% faster research and 30% more projects with Qualtrics Research Suite

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LATAM Airlines Group streamlines market research and gains real-time customer insights with Qualtrics Research Suite

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Lifetime Training achieves 93% learner satisfaction with Qualtrics

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LinkedIn achieves higher retention and stronger leadership development with Qualtrics Experience Management

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Linney Group achieves data-driven creative insights with Qualtrics

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Lumen achieves a 17-point NPS surge with Qualtrics

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Improving fan experience (beyond the 90 minutes on the pitch)

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Marriott International achieves deeper customer insights and better guest experiences with Qualtrics

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Mastercard achieves faster consumer-driven product development with Qualtrics

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MBC GROUP achieves faster, deeper cross-media insights with Qualtrics Research Suite

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Memorial Hermann Health System improves patient experience with Qualtrics

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Mercado Libre achieves better customer and employee experiences with Qualtrics

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Mercy achieves lower research costs and a 32,000-member ePanel with Qualtrics Research Suite

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MetLife achieves streamlined data collection and increased engagement with Qualtrics

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Microsoft scales MySkills4Afrika to impact 2M lives and capture real-time feedback with Qualtrics

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Midwest Regional Children's Advocacy Center achieves faster insights and improved program development with Qualtrics

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Missouri achieves better resident experiences with Qualtrics

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Mitre 10 achieves a customer-obsessed culture with Qualtrics

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MonaVie achieves $1M in savings and faster first-call resolution with Qualtrics

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Monsanto strengthens distributor network compliance with Qualtrics

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MotoChic achieves rapid product validation and thousands in cost savings with Qualtrics Research Suite and Panels

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Neiman Marcus achieves enhanced customer insights and superior shopping experiences with Qualtrics

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New York Life achieves real-time, actionable customer insights with Qualtrics

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Northeastern University School of Business achieves 400% increase in research output with Qualtrics Research Suite

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Novell achieves automated customer-satisfaction insights and significant time and cost savings with Qualtrics

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Ocean County Health Department improves care delivery and community feedback with Qualtrics

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Olam achieves better employee experience and faster action with Qualtrics EmployeeXM

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Turning at-risk accounts into top performers

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Oriflame achieves real-time consumer-driven catalog improvements with Qualtrics Research Suite

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Overstock achieves faster, deeper customer and market insights with Qualtrics

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Pandora Radio achieves rapid, scalable listener insights and boosts sales and marketing with Qualtrics

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Patreon achieves deeper creator and fan insights with Qualtrics

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Philip Morris International (PMI) achieves a global, cost-effective multi-rater feedback program (75% faster, 90% cheaper) with Qualtrics 360

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PING Inc., the premium golf equipment maker, achieves real-time customer insights and reduced research costs with Qualtrics Research Suite

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Using Qualtrics to nail product market fit in a shifting market

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Post Office achieves better customer experience with Qualtrics

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PostNL improves customer experience and loyalty with Qualtrics

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Precision Research achieves 80% faster participant screening and 75% reduced programming time with Qualtrics

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Provo City achieves real-time, representative resident feedback and increased civic engagement with Qualtrics

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Purdue University Calumet achieves rapid, cost-effective national survey research with Qualtrics Research Suite

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PVH turns global sales feedback into actionable design insights with Qualtrics

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PwC achieves deeper client insights and improved operational efficiency with Qualtrics

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Queensland Public Service Commission achieves faster, transparent employee insights with Qualtrics

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Quiznos achieves a 30% click-through rate and rapid, IT-free online promotions with Qualtrics Site Intercept

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Rackspace Technology achieves 70% cost reduction and triples 360-degree reviews with Qualtrics 360

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REACH Air Medical achieves a 100% increase in patient-family feedback and 96%+ NPS with Qualtrics

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Regis University achieves deeper student enrollment insights with Qualtrics

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Roche achieves improved market understanding and customer experience with Qualtrics

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Rockend achieves award-winning customer service and real-time, cross-team insights with Qualtrics XM

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rogenSi achieves faster, more flexible assessments and 20% cost savings with Qualtrics

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Ross School of Business achieves faster, higher-quality research and rapid alumni insights with Qualtrics Research Suite

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Royal Caribbean boosts passenger satisfaction, loyalty, and advocacy with Qualtrics

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Sagility achieves better employee experience and higher customer NPS with Qualtrics

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Saks Fifth Avenue achieves 75% faster data collection and centralized research with Qualtrics

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Samsara achieves faster, unified customer experience transformation with Qualtrics

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Samsung achieves faster insights and doubles research output with Qualtrics

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Sanford Health achieves real-time employee engagement reporting and higher patient satisfaction with Qualtrics

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SAP achieves stronger employee engagement with Qualtrics

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ServiceNow achieves faster customer feedback action and higher NPS with Qualtrics

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Severn Trent drives better customer experiences with Qualtrics

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Shake Shack achieves stronger LTO performance and faster product decisions with Qualtrics

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Shell achieves a 65% rise in click-through rate and 38% greater cost efficiency with Qualtrics

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Simpson Travel achieves better guest experiences with Qualtrics

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Six Flags achieves scalable, actionable customer feedback and reduced research costs with Qualtrics Research Suite

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Sky achieves 100% social engagement and 45-minute response times with Qualtrics

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SMART Technologies cuts research costs 66% and completes studies 3x faster with Qualtrics

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Softchoice achieves higher NPS, lower churn, and $8.4M impact with Qualtrics

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Sony achieves faster, easier in-house market research with Qualtrics

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Using Qualtrics to power hit products, time and again

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Stanford Graduate School of Business achieves faster, error-free survey research and increased publications with Qualtrics

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Strategic Account Management Association (SAMA) achieves industry‑standard certification and rapid customized assessment reporting with Qualtrics 360

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Sun Valley Resort achieves 22.7% NPS lift and faster, data-driven decisions with Qualtrics

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Sweat - Customer Case Study

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T-Mobile Netherlands cuts costs while improving the customer experience

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TaylorMade-adidas Golf achieves 80% faster research and doubles in-house studies with Qualtrics Research Suite

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TDS Telecom slashes survey and reporting time, scales research 10x with Qualtrics Research Suite

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Telefónica achieves improved employee experience with Qualtrics

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Telenor achieves faster customer insights and better product experiences with Qualtrics

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How the world’s leading food packaging brand got 300% faster at doing research

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The Weather Channel achieves faster web research and 50% more studies with Qualtrics Site Intercept (Qualtrics)

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Transport for NSW achieves better employee experience with Qualtrics

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Tribune Company cuts research costs 50% and triples consumer research with Qualtrics Research Suite

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True Value achieves 50% faster research and 40% cost savings with Qualtrics Research Suite

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TU Delft achieves deeper course performance insights and improved course design with Qualtrics XM

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Tufts Medicine improves patient experience with Qualtrics

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TUI Group achieves one global customer experience program with Qualtrics

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Twilio achieves 90% employee survey response and data-driven HR decisions with Qualtrics

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UC San Diego Extension achieves centralized management of 26,000 course evaluations and data-driven decision-making with Qualtrics Research Suite

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UCLA Anderson School of Management achieves 50% faster data collection and error-free online experiments with Qualtrics Research Suite

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Under Armour achieves 100X more product testers and 100% forecasted running‑category growth with Qualtrics

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University of California, San Francisco achieves 30% faster survey creation and improved collaboration with Qualtrics Research Suite

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University of Central Florida achieves $20,000 annual savings and streamlined campus-wide forms with Qualtrics

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University of Denver achieves brand experience insights with Qualtrics

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University of North Carolina-Chapel Hill achieves streamlined, personalized survey research and cost savings with Qualtrics

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University of Texas at Dallas achieves 95% faster research and rapid 150+ responses with Qualtrics

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University of Toledo College of Nursing achieves real-time clinical site management and complete preceptor data with Qualtrics

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University of Utah Health achieves better patient outcomes and frontline engagement with Qualtrics

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University of Wisconsin-Madison cuts research time by 99% and accelerates analysis with Qualtrics Research Suite

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UPS improves minority representation and employee belonging with Qualtrics

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VGMarket achieves 50% lower research costs and 50% faster turnaround with Qualtrics Research Suite

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Viceroy Hotel Group achieves rapid personalized offers and increased guest engagement with Qualtrics Site Intercept

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Vietnam Airlines achieves real-time CX insights and increased passenger engagement with Qualtrics

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Virgin Australia achieves customer-led decision making with Qualtrics

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Virgin Media achieves superior digital customer experiences with Qualtrics

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Vivint achieves an 18% NPS increase and saves time and costs with Qualtrics

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Volkswagen Group Australia achieves increased customer loyalty and reduced employee churn with Qualtrics

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VRT increases UX testing by 750% with Qualtrics

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Washington University in St. Louis achieves 80% faster assessments and professional 360° feedback with Qualtrics

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Wedgewood Wedding & Banquet Centers achieves 75% faster surveys and real-time guest feedback with Qualtrics

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Whistler Blackcomb achieves 400% more research and cuts reporting from hours to minutes with Qualtrics

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Wolverine Worldwide achieves scalable real-time consumer insights and higher customer satisfaction with Qualtrics Research Suite

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Woolworths Group achieves faster, scalable customer insights with Qualtrics

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World Wide Technology achieves 75% faster reporting and 25% higher survey response with Qualtrics Employee Engagement

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Xerox achieves actionable, customer-driven decisions with Qualtrics

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Yahoo achieves 10X improved attrition modeling and real-time employee engagement insights with Qualtrics

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Yale School of Management achieves sophisticated, programming‑free research with Qualtrics Research Suite

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Yamaha achieves 2X faster customer insights and best-selling keyboards with Qualtrics

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Yankee Candle cuts research costs and slashes fragrance-testing survey time by 85% with Qualtrics

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Zenshifts achieves 60% improvement in product roadmapping and doubles customer-centric data with Qualtrics

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Zillow achieves improved employee engagement and retention during rapid growth with Qualtrics Experience Management

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Zoetis achieves stronger veterinary workforce support with Qualtrics

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