Case Study: Linney Group achieves data-driven creative insights with Qualtrics

How one creative agency tests millions of concepts to find the right one

Linney Group, a creative agency, needed a better way to test ideas and understand what drives consumer behavior so it could close the experience gap and improve client outcomes. Using Qualtrics, along with an in-house research team, Linney set out to bring data into the creative process and test concepts at scale.

Qualtrics helped Linney Group build conjoint models and run sophisticated A/B testing across tens of thousands of creative variations, enabling data-driven recommendations based on metrics like purchase intent, brand recognition, and willingness to pay. With Qualtrics Research Services, Linney could launch studies faster and reach the right audiences, helping it clearly show clients what works, what doesn’t, and drive better business results.

Linney Group

Matthew Geeleher

Quantitative Research Lead