Case Study: Del Taco LLC achieves doubled research volume and faster product development with Qualtrics

Del Taco LLC - Customer Case Study

Del Taco is a quick-serve Mexican restaurant chain with more than 550 locations in 18 states, offering made-to-order Mexican and American menu items. The company relied on costly, time-consuming paper-and-pencil surveys and struggled to reach consumers and deliver timely feedback to influence product decisions.

By adopting the Qualtrics Research Suite, Del Taco moved consumer research online, enabling live taste-test capture, receipt surveys, and rapid concept testing for ideas, naming, and pricing. This eliminated manual survey work, doubled the volume of research, and delivered timely consumer insights that directly influenced new product development.

Del Taco LLC

Tom Johnson

Director of Consumer Insights