Case Study: Yankee Candle cuts research costs and slashes fragrance-testing survey time by 85% with Qualtrics

Yankee Candle - Customer Case Study

Yankee Candle, a leading U.S. candle brand known for over 150 fragrances and a wide range of home fragrance products, needed a more efficient way to gather consumer insight. The company wanted an in-house research platform to supplement outsourced projects, eliminate manual, time-intensive survey processes, and expand the scope of its consumer feedback.

Using Qualtrics Research Suite and Qualtrics Panels, Yankee Candle broadened its research reach, tested new product and fragrance concepts, tracked brand health, and managed in-person and in-home fragrance testing. The platform cut survey management for fragrance testing by 85%, saved the company tens of thousands of dollars in research costs, increased customer loyalty, and enabled more cost-effective, scalable consumer insight.

Yankee Candle

Allison Bleyler

Director of Consumer Insights