Case Study: Indiana University Online achieves seamless student experience insights with Qualtrics

Indiana University relies on seamless student experience to build its online offering

Indiana University Online wanted to create a seamless online student experience, but it lacked a reliable way to capture feedback at key moments across important touchpoints like online applications, course registration, and onboarding. With Qualtrics, Indiana University Online could collect near-real-time feedback tied to each step of the student journey, helping it confirm whether its redesigned application and support services were truly meeting student needs.

Qualtrics enabled Indiana University Online to gather instant, touchpoint-specific insights and turn them into actionable improvements. The results showed students responded positively, especially to the application process and the transcript request service, validating the university’s approach and helping it strengthen the overall online experience.

Indiana University

Whitnie Powell

Assistant VP, Enrollment Management and Student Services