Case Study: Florida State University achieves a 91% retention rate with Qualtrics Research Suite

Florida State University - Customer Case Study

Florida State University’s Office of Undergraduate Retention, led by Alice Wright, needed faster, more actionable student feedback to improve retention across its 40,000-student campus. Existing tools were costly, produced hard-to-use string data or only percentage outputs without statistical measures, and required other departments to perform time-consuming analyses, creating long delays.

Using Qualtrics Research Suite, Wright can build surveys in hours, get immediate, analyzable data, slice results by school or department, and publish reports in days. This self-service approach helped FSU achieve a 91% retention rate, reduced workload on other units, and ensured all surveys match the university’s brand.

Florida State University

Alice Wright

Director of Retention, Undergraduate Studies