Case Study: MotoChic achieves rapid product validation and thousands in cost savings with Qualtrics Research Suite and Panels

MotoChic - Customer Case Study

MotoChic, a Los Gatos company that designs functional, form‑fitting and fashionable gear for women riders (including the versatile Lauren bag), needed fast, targeted customer and market feedback to guide product design. The company faced a lack of stylish options for women who ride and found its previous survey tools (SurveyMonkey) lacked the robust features and analytics required for timely, reliable insights.

Using Qualtrics Research Suite and Qualtrics Panels, MotoChic built sophisticated surveys (skip logic, randomization, cross tabs), located the right sample audience with a dedicated account manager, and ran concept tests with multiple product images. The team gained real‑time data to validate pricing and product direction, reduced sample time to a few days to meet design schedules, and saved thousands in design and production costs.

MotoChic

Debra Chin

Founder/CEO