Case Study: Overstock achieves faster, deeper customer and market insights with Qualtrics

Overstock - Customer Case Study

Overstock.com is an online retailer focused on delivering quality products at low prices and memorable customer service. To keep improving products, brands and customer experience, the company needed a research platform that could support everything from fast, simple surveys to complex, enterprise-level studies across customer and market research, product development and Voice of the Customer programs.

Overstock.com uses Qualtrics XM to run market research, VoC and product/brand studies, giving teams the flexibility to execute both quick and in-depth programs. That capability has produced actionable insights that solve internal business problems, inform major company decisions and help improve product offerings and customer experience.

Overstock

Spencer Frandsen

Customer Insights Manager