Case Study: Chobani achieves rapid product innovation and stronger Australian brand recognition with Qualtrics

Chobani - Customer Case Study

Chobani, the US-founded yogurt maker that entered Australia in 2012, has become one of the country’s fastest-growing and most recognisable dairy brands. Facing constantly changing consumer tastes and the need to quickly identify product opportunities and tailor offerings for diverse Australian shoppers, Chobani needed a faster, data-driven way to guide product development, marketing and brand strategy.

Using the Qualtrics Experience Management platform, Chobani captures feedback across the entire product lifecycle—launching surveys in seconds, running concept tests, segmenting audiences and integrating brand tracking with NPD analysis. The result is faster, more confident product launches, targeted marketing (including regional boosts for its “Flip” range), stronger retailer recognition and high consumer awareness—about eight in ten Australians now recognise the Chobani brand.

Chobani

Damian Young

General Manager Marketing