Case Study: Anomaly achieves real-time market insights and faster project delivery with Qualtrics

Anomaly - Customer Case Study

Anomaly is a boutique research and analytics unit in the media and advertising sector that serves both B2C and B2B clients across APAC. They needed a market-research technology partner that would give them a competitive advantage and help them stay one step ahead of the technology curve.

Qualtrics delivered real-time reporting, API feeds and mobile survey capabilities—plus GPS and timed-alert integrations—so Anomaly can analyse data immediately, feed results into client dashboards, and capture in-the-moment feedback. The outcome: shorter project times, live client updates as results come in, and seamless API dashboard integration for richer, faster insights.

Anomaly

Jane Watson

Head of Solutions