Case Study: Evolving Strategies achieves 50% faster survey creation and scalable, sophisticated research with Qualtrics Research Suite

Evolving Strategies - Customer Case Study

Evolving Strategies, a Washington, D.C.–based research firm, combines opinion and behavioral research in experimental online studies to uncover what moves people. The company found its previous tool (Zoomerang) wasn’t robust enough for sophisticated social science work and needed an easy-to-use solution that could build complex studies quickly to meet fast-moving political news cycles.

By adopting Qualtrics Research Suite, Evolving Strategies built randomized blocks, timed pages for video exposure, and highly complex surveys (testing 24+ campaign ads in one study), and ran innovative experiments like a Paycheck Fairness Act analysis. The firm halved survey creation time, removed practical limits on treatment counts, produced more professional client reports, and expanded its business by delivering faster, more cost-effective research.

Evolving Strategies

Adam Schaeffer

Director of Research and Co-founder