Case Study: Cook Medical cuts research costs and accelerates insights with Qualtrics Research Suite and Panels

Cook Medical - Customer Case Study

Cook Medical, a global medical-device company founded in 1963 that makes 16,000 products for 13 hospital lines and serves 135 countries, needed faster, more efficient research. Complex, multi-language surveys required tedious programming, reporting was time-consuming, and outsourcing some research was cost-prohibitive.

By adopting Qualtrics Research Suite and Qualtrics Panels, Cook Medical built sophisticated, code-free multilingual and mobile-ready surveys, used panels to find the right audiences and manage quotas, and captured detailed feedback from sales teams and market tests. The result: lower research and data-collection costs, a significant increase in internal research volume, real-time reporting, a 90% response rate on internal sales surveys, faster data collection, and enterprise-wide standardization across 10 business units.

Cook Medical

Alyssa McRoberts

Cook Medical