Case Study: UCLA Anderson School of Management achieves 50% faster data collection and error-free online experiments with Qualtrics Research Suite

UCLA Anderson School of Management - Customer Case Study

UCLA Anderson School of Management researcher Dr. Corinne Bendersky studies behavior in groups and organizations. Her team struggled with ad hoc, expensive survey setups that required custom programming and multiple people to coordinate, relied on manual stimulus manipulation and in-person data collection, and suffered from slow, error-prone manual data entry.

By adopting the Qualtrics Research Suite they moved to online, controlled experiments using features like random assignment, branching, and virtual-interaction tools (time delays, merging, looping). The platform let a single researcher manage studies, cut data collection and analysis time by over 50%, eliminated manual-entry errors, and accelerated their rate of publication.

UCLA Anderson School of Management

Corinne Bendersky

Associate Professor