Case Study: CBS Interactive achieves successful product launches, millions in increased revenue, and double-digit brand awareness gains with Qualtrics

CBS Interactive - Customer Case Study

CBS Interactive is a large online content network delivering entertainment, news, sports, technology and lifestyle content across branded sites. Facing the need to validate concepts, measure satisfaction, and turn audience feedback into business decisions, CBSi required reliable, actionable research to improve products and strengthen sales pitches to advertisers.

By using Qualtrics survey data for concept testing and satisfaction research, CBS Interactive gained the insights needed to refine products and inform go-to-market strategies. The results included successful product launches, millions in added revenue, and double-digit increases in brand awareness, helping CBSi better compete in the digital marketplace.

CBS Interactive