Case Study: Cars.com achieves higher dealer response rates and increased brand engagement with Qualtrics

Cars.com - Customer Case Study

Cars.com is the leading online destination for car shoppers and owners, with more than 31 million visits per month and a range of editorial content, vehicle listings, dealer reviews and comparison tools. The company needed better, cost-effective ways to reach its B2B dealer customers—an audience that is often difficult, fickle and expensive to engage—to gather timely insights and improve offerings.

Using Qualtrics XM (site intercept and targeted market-research tools), Cars.com began sending focused, deliberate questions to dealer customers to capture feedback when and where it mattered. The result: higher response rates, stronger engagement with the brand and more actionable input from dealers, delivering measurable positive outcomes for Cars.com.

Cars.com

Brenna Schaaf

Insights Strategist