Case Study: MonaVie achieves $1M in savings and faster first-call resolution with Qualtrics

MonaVie - Customer Case Study

MonaVie, a fast-growing nutritional-products company that sells through independent distributors, needed a secure way to capture customer and distributor feedback in real time. The company couldn’t track specific call reasons, relied on manual Excel processing, and struggled to achieve first-call resolution and protect confidential information.

By implementing Qualtrics Research Suite, MonaVie captured immediate caller and distributor feedback, tracked training and labeling issues, and adjusted processes such as refunds, pricing, and distributor contracts. These changes cut after-call work by 50% (about $1M estimated savings in 2013), reduced cost per contact by 20%, prevented incorrect shipments, and significantly improved customer and distributor satisfaction.

MonaVie

Bret Didier

MonaVie