Case Study: GSN achieves 25% more promotional downloads and 65% more Facebook Likes with Qualtrics Site Intercept

GSN - Customer Case Study

GSN, a multimedia entertainment company with a 73‑million‑subscriber TV network and online game sites, needed better visibility for daily promotions but had no comprehensive real‑time marketing tool and relied on IT for website changes.

By deploying Qualtrics Site Intercept, GSN can create real‑time promotions, sweepstakes and cross‑site campaigns in minutes without IT support, boosting engagement and traffic. Results included a 25% increase in promotional downloads, a 65% rise in Facebook Likes and click‑through rates of 21%, well above industry averages.

GSN

James Dee

Executive Director, Marketing