Case Study: Ball State University achieves a 73% response rate and streamlined, anonymous campus-wide surveys with Qualtrics

Ball State University - Customer Case Study

Ball State University’s Office of Institutional Effectiveness needed to survey all 2,966 faculty, staff and administrators about workplace satisfaction and climate for diversity and inclusion but faced limits from their existing tools: they couldn’t personalize surveys, guarantee anonymity, or include department-specific questions in a single instrument, which led to duplicated surveys and respondent fatigue.

Using Qualtrics Research Suite, OIE built a single, anonymous and personalized survey (with embedded data and panel management), provided stakeholders with real-time access via a single link, and tested results in advance. The approach yielded a 73% response rate, reduced survey fatigue, eliminated status inquiries, rolled out a campus-wide survey platform, and freed staff time to focus on reporting and analysis.

Ball State University

Brian Pickerill

Assistant Director