Case Study: Finder achieves 23% lift in brand awareness and record revenues with Qualtrics

Finder - Customer Case Study

Finder is Australia’s leading free online comparison site, serving about 2.6 million unique visitors monthly and comparing products across 100+ categories. Faced with high website bounce rates and the need to understand which marketing activities drove meaningful engagement as it expanded internationally, Finder required deeper, actionable insights into brand performance and customer behavior.

By deploying the Qualtrics XM platform for rigorous, real-time analytics and customizable dashboards, Finder optimized marketing decisions and campaign execution. Within ten weeks the “Be a Finder” campaign saw a 23% lift in brand awareness, 45% improvement in brand salience, a 19% increase in consideration, an 8-point NPS gain and record monthly revenues; executives now use the platform daily to track KPIs and guide product and marketing strategy.

Finder

Steve Lockwood

Head of Insights and Marketing Analytics