Case Study: ING Life Insurance achieves faster, real-time insights and 50% more research with Qualtrics Research Suite

ING Life Insurance - Customer Case Study

ING Life Insurance Romania, part of the global ING Group, is a customer‑centric insurer striving to lead the Romanian market. The company needed a reliable, flexible research platform to build complex, dynamic surveys, speed up analysis, and support changing business requirements so it could act quickly on client and employee feedback.

ING adopted Qualtrics Research Suite to capture employee and customer feedback, test new concepts like pricing sensitivity, and gather sales‑force input to refine marketing and product decisions. As a result, end‑to‑end survey management time fell from one month to two weeks, research volume rose by 50%, and managers across product, marketing, sales and HR received real‑time insights to drive business improvements.

ING Life Insurance

Carmen Soare

Chief Marketing Officer