Case Study: Clayton Homes achieves 99% faster analysis and enterprise-wide insights with Qualtrics

Clayton Homes - Customer Case Study

Clayton Homes, a leading U.S. manufactured and modular home builder recognized for industry awards and a mission of “opening doors to a better life,” faced a lean consumer insights team stretched to support growing data needs. The company wanted to move beyond basic surveys to run major, data-driven studies and produce polished, on-demand reports quickly to inform business decisions.

Using Qualtrics Research Suite and Qualtrics Panels, Clayton ran targeted point-of-purchase research, combined phone Net Promoter data with Keystone survey responses, gathered field feedback on its lead management tool, and assessed network security awareness to guide training. The program cut analysis time by 99% (reports available in minutes), expanded enterprise-wide research capabilities, enabled quick historical comparisons, strengthened field–corporate trust, and provided a cost-effective way to reach the right audiences.

Clayton Homes

Kristen Kolb

Consumer Insights