Case Study: Online security company AVG achieves 4–5 week faster survey turnaround and richer customer & website insights with Qualtrics

AVG - Customer Case Study

AVG, based in Brno, Czech Republic, is an online security company with over 188 million active users. AVG faced costly, slow ad hoc research from external agencies, time-consuming custom-built product feedback surveys, limited capabilities in other survey platforms, and no clear insight into why customers behaved as they did on the website.

By adopting Qualtrics (Research Suite, Panels, and Site Intercept), AVG gained full control of customer surveys, rapid panel delivery (~3 days), monthly product satisfaction surveys without IT support, customizable survey flows, and one-click SPSS exports. The change cut survey turnaround by 4–5 weeks, saved IT days per survey, reduced SPSS prep time by 1–2 hours, and provided site and product insights that helped AVG optimize its website and consolidate global surveying.

AVG

James Hogan

Sr. Customer and Market Insights Manager