Case Study: Cornell University achieves faster survey deployment and higher response rates with Qualtrics

Cornell Institute for Social and Economic Research Qualtrics Research Suite

The Cornell Institute for Social and Economic Research (CISER) supports Cornell social scientists and economists with research and data tools. Research Associate Florio Arguillas needed to survey 5,000 student-athletes but was hampered by a buggy prior system where variables disappeared, tracking respondents was difficult, and creating surveys took days.

Arguillas adopted Qualtrics Research Suite to build and deploy surveys in minutes using skipping logic, branching, and panel management; Qualtrics automatically tracked participants and sent reminder emails. The switch boosted response rates, reduced survey fatigue and research time (surveys built in an hour vs. days), produced clean, reportable datasets (CSV/SPSS), and enabled students to learn survey creation in a single day.

Cornell University

Florio Arguillas

Research Associate