Case Study: Woolworths Group achieves faster, scalable customer insights with Qualtrics

Woolworths Group - Customer Case Study

Woolworths Group needed a faster, more scalable way to run customer research and share insights across the business. Using Qualtrics and its Panel Management solution, the company wanted to break down silos, give research teams easier access to an engaged audience, and respond more quickly to customer preferences.

Qualtrics helped Woolworths Group self-serve research studies and tap into a ready panel of respondents, speeding up the entire process. The results were significant: projects could be requested, approved, and completed within days, and Woolworths Group increased capacity from just two or three concurrent projects to as many as 50 in market, while improving insight quality and team capability.

Woolworths Group

Devyani Handa

Listening Engagement Manager