Case Study: Autodesk achieves a holistic view of the customer journey and improved customer experience with Qualtrics

Autodesk - Customer Case Study

Autodesk, a large multinational software company serving architecture, engineering, construction, manufacturing and media industries, needed a clearer, more holistic view of customer touchpoints to improve experience—especially while its business model was changing. Understanding product feedback, customer loyalty and support interactions became critical so the company could identify issues and act quickly.

Autodesk adopted Qualtrics as its enterprise survey platform, with over 200 survey authors and about 100 viewers as most teams converted. Qualtrics supports market research, panel management and digital experience work and automatically triggers internal follow-up when support surveys reveal problems, enabling faster customer support and better overall customer experience.

Autodesk