Case Study: Jackman & Associates achieves faster, more efficient research and doubles client base with Qualtrics Research Suite

Jackman & Associates - Customer Case Study

Jackman & Associates, based in Redding, CA, is a research services firm that specializes in rapid deployment of online surveys, SPSS tabulation, and automated tracking reports. Facing growing client demand for more sophisticated surveys, the firm needed better control over email distribution and the ability to set up and manage respondent panels.

By adopting the Qualtrics Research Suite, Jackman & Associates built advanced, custom surveys (using piped text, complex logic, embedded data, scripting and quotas) and ran projects such as seasonal brand-awareness tracking, ad testing, anonymous employee feedback, and multilingual image-testing. The move enabled a new line of sophisticated research services, real-time reporting, full panel management with reminder capabilities, faster and more reliable studies, and more than doubled their client base while improving clients’ return on research investment.

Jackman & Associates

Keith Jackman

President