Case Study: Oriflame achieves real-time consumer-driven catalog improvements with Qualtrics Research Suite

Oriflame - Customer Case Study

Oriflame, a rapidly growing direct‑selling beauty company operating in more than 60 countries and leading in over half of its markets, needed faster, broader consumer insight to stay competitive. The company sought a universal research platform to expand research capabilities, capture catalog and product feedback, and provide intuitive reporting for decision makers.

Using the Qualtrics Research Suite, Oriflame measured catalog perception, analyzed purchase behavior relative to layout, ran heat maps to optimize offer placement, and conducted concept tests for new products. As a result, catalog layouts were improved based on real consumer feedback, executives gained access to real‑time reports for decision‑making, and a single research platform consolidated data sources and reduced manual processes.

Oriflame

Anna Kuberacka

Oriflame