Case Study: CafeMom achieves faster research turnaround and triples in-house efficiency with Qualtrics Research Suite

CafeMom - Customer Case Study

CafeMom is a leading media company for moms, reaching more than 20 million users across CafeMom.com, MamasLatinas.com, CafeMom Studios, and the CafeMom Plus Network. Faced with a constant need for real-time insights for Fortune 50 clients, their existing survey platform couldn’t scale or deliver the advanced, yet simple-to-use, research tools required by non-researchers.

By adopting Qualtrics Research Suite, CafeMom brought ad-effectiveness and other studies in-house (including the annual MomIndex and partner projects like Chase Blueprint), harmonized surveys across teams, and created more engaging questionnaires. The change cut research turnaround from weeks to days, tripled in-house efficiency, significantly reduced outsourced costs, and raised their research capabilities to meet or exceed large advertising research firms.

CafeMom

Steven Armour

Vice President of Research