Case Study: Girl Scouts achieves streamlined council communication and first-ever comparative reporting with Qualtrics

Girl Scouts - Customer Case Study

Girl Scouts of the USA, a nonprofit with 2.7 million members, needed a reliable way to gather and compare feedback across its 112 local councils to ensure clear communication between national leadership and local units. The challenge was collecting consistent, council-level data and turning it into actionable insights without overburdening respondents.

Senior Analyst John Jerger used Qualtrics to survey all 112 councils and produced the organization’s first comparative report on five key business questions, delivering more than 20 charts and graphs customized for each council. Qualtrics also let the team create separate question sets for non-responding councils to avoid repeat questions, streamlining follow-up surveys and enabling faster, tailored reporting to support better decision-making.

Girl Scouts

John Jerger

Senior Analyst