Case Study: The Weather Channel achieves faster web research and 50% more studies with Qualtrics Site Intercept (Qualtrics)

The Weather Channel - Customer Case Study

The Weather Channel, a leading provider of forecasts and weather content across TV, web and mobile (weather.com, Weather Underground, Intellicast), needed faster, more flexible ways to run website research. They were dependent on IT to launch campaigns and surveys, wanted greater control over fielding studies, and needed richer data to offer advertisers.

By adopting Qualtrics Site Intercept, the team began launching website studies without IT support, gaining real-time feedback and the ability to measure how weather affects buying decisions. As a result they cut study launch times from days to hours, boosted research volume by 50%, lowered costs through more in-house work, and delivered more comprehensive geographic, demographic and weather-related data to advertisers.

The Weather Channel

Anne Simons

Manager, Cross-Platform Research