Case Study: Baltimore County Public Schools achieves a jump from 500 to over 70,000 survey responses with Qualtrics

Baltimore County Public Schools - Customer Case Study

Baltimore County Public Schools (BCPS), the 25th largest U.S. school system with 108,376 students and one of the nation’s highest graduation rates, sought a way to deliver consistent, user-friendly surveys to students, parents, and teachers across any device and language. The district needed a scalable solution that could handle a complex, multifaceted engagement plan while remaining simple enough for respondents of all ages.

Qualtrics provided a flexible platform that met BCPS’s technical and accessibility requirements, enabling district-wide and community promotion of surveys and support for multiple languages and devices. The result was a dramatic rise in engagement—responses jumped from about 500 before Qualtrics to over 70,000 after implementation—improving feedback reach and program effectiveness.

Baltimore County Public Schools

Renard Adams

Executive Director of Performance Management and Assessment