Case Study: Ascena Retail Group achieves 50% faster survey creation and richer consumer insights with Qualtrics Research Suite

Ascena Retail Group - Customer Case Study

Ascena Retail Group is a national specialty retailer of women’s and teen apparel operating over 3,800 stores through brands like dressbarn, maurices, Justice, Lane Bryant and Catherines. Facing a time‑intensive survey creation process, a need to improve the consumer survey experience, and the requirement for more complex, brand‑specific consumer data, Ascena sought a faster, richer way to capture actionable feedback across its portfolio.

Using the Qualtrics Research Suite, Ascena now builds sophisticated surveys in hours instead of days, incorporates media and pictures, and gathers detailed product and shopping‑behavior feedback to inform buying and marketing decisions. The change cut survey creation time by 50%, enhanced the consumer experience, boosted responses to product category ratings by about 150%, and produced deeper insights for more targeted marketing by key segments.

Ascena Retail Group

Taylor Smith

Manager, Consumer Insights