Case Study: TaylorMade-adidas Golf achieves 80% faster research and doubles in-house studies with Qualtrics Research Suite

TaylorMade-adidas - Customer Case Study

TaylorMade‑adidas Golf, headquartered in Carlsbad, CA, sells clubs, balls, apparel and accessories under brands including TaylorMade and adidas Golf. As an innovation‑driven business, the company needed faster, more sophisticated research than slow outsourced studies and basic tools like SurveyMonkey could provide; reporting was also cumbersome and time‑consuming.

By standardizing on the Qualtrics Research Suite, TaylorMade‑adidas created branded, visually engaging surveys (including iPad and Facebook surveys) to gather realtime customer insights for product design and targeted marketing. The change cut research time by about 80%, produced reports in days instead of weeks, doubled in‑house research volume, and saved tens of thousands of dollars annually while delivering rapid high‑response initiatives (e.g., 1,500 contest responses in days).

TaylorMade-adidas

Heather Fessler