Case Study: PwC achieves deeper client insights and improved operational efficiency with Qualtrics

PWC - Customer Case Study

PwC, a global professional services firm specializing in audit, tax and consulting across key industries, needed a simple, scalable way to gather high-quality customer and employee insights for large multinational clients. The firm sought tools that would let teams rapidly build professional quantitative surveys, incorporate qualitative input, and surface actionable findings to inform product development, strategy and operational improvements.

Using Qualtrics XM, PwC deployed an easy, hassle-free survey platform that combined quantitative and qualitative capabilities. The solution enabled faster product development for multinational clients, delivered deeper strategic and operational insights, helped embed new ways of working, and improved clients’ operational efficiency and business returns—consistently earning strong client satisfaction.

PWC

Jessica B. Wong

PWC