Case Study: Zenshifts achieves 60% improvement in product roadmapping and doubles customer-centric data with Qualtrics

Zenshifts - Customer Case Study

Zenshifts is a B2B SaaS company providing simple cloud-based rostering software to small businesses across Australia and New Zealand. Faced with product decisions driven by internal opinion rather than customer insight, Zenshifts needed an easy-to-use online platform to capture real-time customer feedback and share actionable reports across the team.

By implementing Qualtrics, Zenshifts shifted to data-driven decision making—doubling their customer-centric data and using feedback to inform 60% of their product roadmap. They also automated NPS follow-ups to invite promoters into a referral program, resulting in 75% of current customers participating and measurable improvements in satisfaction, loyalty, and retention.

Zenshifts

Andy Longworth

Chief Executive Officer