Case Study: Centene Corporation achieves rapid, data-driven decisions and $1.2M in cost savings with Qualtrics Research Suite

Centene Corporation - Customer Case Study

Centene Corporation, a Fortune 500 multi-line healthcare company serving under-insured and uninsured populations through local health plans, needed to become more data-driven across its $6 billion organization. With thousands of providers across 18 health plans and limited staff and budget, Centene faced the challenge of capturing timely, actionable business insights to guide major decisions.

By deploying the Qualtrics Research Suite, Centene rapidly gathered provider and customer feedback, used digital testing and heat maps to redesign its website, captured post-call voice-of-customer data, and spun up internal surveys in hours. The program enabled 130 in‑house studies in a year (saving an estimated $1.2M in outsourcing), cut call center turnover nearly 30%, delivered campaign feedback within 24 hours, and increased executive confidence in data-driven decisions.

Centene Corporation

Susan Topel

Director of Strategic Insights