Case Study: Investor's Business Daily achieves personalized site experiences and targeted subscriber acquisition with Qualtrics Site Intercept

Investor's Business Daily - Customer Case Study

Investor's Business Daily (IBD) is a financial news and research publisher that helps individual and professional investors make more money in the stock market. Facing the challenge of delivering the most relevant messaging to many different audiences—new visitors, seasoned investors, long-term subscribers, and financial professionals—IBD needed a way to customize site experience, geo-target content, and promote webinars, live events, and new features at the right moment.

IBD implemented Qualtrics Site Intercept, using geo-targeting, responsive design, and JavaScript expression variables to tailor messaging and offers by visitor type and behavior. The solution enabled personalized site experiences, more effective promotion of events and features, and targeted acquisition campaigns to non-subscribers—resulting in better-timed, more relevant engagement and improved campaign effectiveness.

Investor's Business Daily