Case Study: Precision Research achieves 80% faster participant screening and 75% reduced programming time with Qualtrics

Precision Research - Customer Case Study

Precision Research, a marketing research consulting and data-collection firm in Des Plaines, IL, conducts qualitative and quantitative studies for consumer and industry clients. The company needed to automate participant screening, wanted more sophisticated question types for varied projects, and found its previous tool (ConfirmIt) required extensive programming and long 20-minute phone screeners.

By adopting the Qualtrics Research Suite, Precision Research launched and updated surveys faster, pre-screened participants online in about five minutes (24/7), embedded images for trademark and taste tests, ran on-site iPad interviews, and integrated survey data with its customer database. The firm cut screening/research time by 80%, reduced programming time by 75%, increased legal research volume by 75%, quickly trained staff on the platform, and greatly improved focus-group participant quality.

Precision Research

Scott Adleman

Vice President