Case Study: Chicago Booth School of Business achieves streamlined, error-free survey research with Qualtrics Research Suite

Chicago Booth School of Business - Customer Case Study

The University of Chicago Booth School of Business, supported by Lab Manager Jasmine Kwong and Prof. Nicholas Epley, needed a more capable survey platform for behavioral experiments and student research. Their studies—such as experiments on gender stereotypes in social intelligence—were constrained by SurveyMonkey’s limitations, time-consuming pencil-and-paper workflows, and a non‑intuitive MediaLab.

Booth adopted the Qualtrics Research Suite university‑wide, using its intuitive interface, survey flow to manipulate conditions, centralized management for 200+ surveys, and easy survey reuse and student onboarding. The change reduced infrastructure costs, eliminated manual tabulation errors, improved graduate student productivity, and provided accessible training via Qualtrics University tutorials.

Chicago Booth School of Business

Jasmine Kwong

Lab Manager