Case Study: TUI Group achieves one global customer experience program with Qualtrics

TUI Group - Customer Case Study

TUI Group partnered with Qualtrics to launch a global customer experience (CX) program as part of its goal to become truly customer-centric. The company needed to consolidate fragmented local CX approaches into one consistent, up-to-date program across its brand and markets.

With the Qualtrics XM Platform, Qualtrics helped TUI Group unify multiple tools and processes into one centrally governed program with local flexibility. The solution now covers 10+ key customer journey touchpoints across 9 European countries, improving consistency and delivering a significant reduction in total cost of ownership.

TUI Group

Ute Haupt

Director Consumer Insight & Voc