Case Study: Beechcraft achieves faster research and real-time reporting with Qualtrics Research Suite

Beechcraft - Customer Case Study

Beechcraft, a Wichita-based manufacturer of well-known aircraft like the King Air and T-6, needed faster, more professional research but had a small team and limited resources. Outsourcing was expensive and slow, surveys lacked corporate branding, and there was no single repository for research data, which hindered timely, organization-wide insights.

By adopting Qualtrics Research Suite, Beechcraft’s team quickly built branded surveys, ran customer and production satisfaction studies, supported HR and concept testing, and delivered real-time results to the CEO and 50+ stakeholders. The platform cut survey creation from weeks to hours or days, increased the volume of internal research, improved response rates, sped reporting with real-time links, and centralized data to boost research quality and security.

Beechcraft

Debbie Stuber

Beechcraft