Case Study: Hyland reduces research time and costs with Qualtrics Research Suite and Panels

Hyland Software - Customer Case Study

Hyland's, a manufacturer of homeopathic medicines, faced challenges due to having a small research team and a limited budget for outsourcing. Their existing survey solution also lacked sophisticated features, restricting their ability to conduct market research. To overcome this, they turned to the Qualtrics Research Suite and Qualtrics Panels.

The solution from Qualtrics enabled Hyland's to gather real-time consumer feedback quickly, test packaging designs, and find the right target audience for studies. This implementation delivered significant results, including an 80% reduction in research time and a 75% reduction in research costs. Hyland's was able to conduct three times more research than the previous year, optimizing their budget and making more confident, data-driven decisions for product development.

Hyland

Leila El Awar

Director, New Products