Case Study: University of Wisconsin-Madison cuts research time by 99% and accelerates analysis with Qualtrics Research Suite

University of Wisconsin-Madison - Customer Case Study

The University of Wisconsin Center for Tobacco Research and Intervention (UW‑CTRI), a nationally recognized tobacco‑cessation research center, runs large studies—including a 1,500‑participant, three‑year smoking cessation trial—that require frequent participant surveys about cravings and smoking behavior. Their legacy paper‑and‑scan process was labor‑intensive and slow: scanning, massive physical storage, complex coded skip logic, and lengthy data cleaning delayed analysis by months.

UW‑CTRI implemented Qualtrics Research Suite to deploy online surveys with built‑in skip logic, link study tracking to an iPhone app, and automate timed reminders and secure data storage. The change eliminated scanning and most data cleaning, cut research time by 99%, reduced analysis from months to days, increased research volume by 400% with the same staff, and met IRB and data‑security requirements.

University of Wisconsin-Madison

David Fraser

Assistant Director for Research Administration University of Wisconsin