Case Study: Bankwest achieves customer obsession and faster in-house insights with Qualtrics

Bankwest - Customer Case Study

Bankwest worked with Qualtrics to consolidate its customer experience, research, and brand measurement tools onto one platform. Before this, the team faced heavy admin overhead and needed a faster, more scalable way to manage research, self-serve data requests, and support customer-centric decision-making.

With Qualtrics, Bankwest gained DIY research capabilities, including choice modelling and MaxDiff, along with real-time CX and brand dashboards and a managed research panel. The change reduced administrative work, helped the team focus more on research, and enabled faster, more cost-efficient insights at scale.

Bankwest

Jarrad Dunning

Head Of Market Insights