Case Study: Saks Fifth Avenue achieves 75% faster data collection and centralized research with Qualtrics

Saks Fifth Avenue - Customer Case Study

Saks Fifth Avenue, the luxury retailer known for curated designer collections and high-quality customer service, faced a costly, slow research process that relied on external vendors and left research data fragmented. The internal team needed the flexibility to run its own branded surveys and get faster, centralized insights to better serve VIP customers and improve online communications.

By adopting Qualtrics Research Suite, Saks rapidly built and deployed complex, on-brand surveys to develop a VIP customer lifecycle program, study social media behavior, deliver real-time feedback to customer service, and prioritize the website roadmap with IT. The change sped data collection by 75%, significantly cut outsourced research costs, and centralized all research data for easy access and cross-company correlation.

Saks Fifth Avenue

Jessica Hartford

Saks Fifth Avenue