Case Study: Microsoft scales MySkills4Afrika to impact 2M lives and capture real-time feedback with Qualtrics

Microsoft Delivers a Continent’s Worth of Insights on Qualtrics

Microsoft’s MySkills4Afrika program mobilizes more than 130,000 Microsoft volunteers to support African entrepreneurs and startups, aiming to unlock market potential across the continent. Scaling that ambition to reach millions of stakeholders created a major challenge: Microsoft needed flexible, real‑time data collection and feedback management to match volunteers to projects effectively and to monitor program impact.

Microsoft implemented Qualtrics to profile volunteer skills, pair them with high‑impact projects like Totohealth, and capture experience data in real time. The platform enabled continuous improvement and measurable outcomes: the program has positively impacted 2 million lives, 86% of beneficiaries report the program delivered a sustainable difference, 98% of assignments advanced Microsoft business objectives, and 97% of participating employees reported leadership development.

Microsoft

Mteto Nyati

Chief Technology Officer