Case Study: Northeastern University School of Business achieves 400% increase in research output with Qualtrics Research Suite

Northeastern University School of Business - Customer Case Study

D'Amore-McKim School of Business at Northeastern University, led by Professor Richard C. Hanna, faced a fragmented experimental research process: multiple survey versions to code and track, a manually maintained participant database prone to errors, limited randomization/piping, and an inability to use social media for recruiting. These constraints made experiments slow, error-prone and restricted the scope of research.

Using Qualtrics Research Suite, Hanna consolidated experiments into a single survey with built-in conditions, automated participant management, advanced piping/branching and social-media recruitment, producing one clean dataset. The change increased research volume by 400%, saved about 4–5 hours per survey, and enabled more complex, scalable experiments across the university.

Northeastern University School of Business

Richard C. Hanna

Assistant Professor of Marketing