Case Study: Ameritest achieves 75% faster turnaround and major cost savings with Qualtrics Research Suite

Ameritest - Customer Case Study

Ameritest provides creative-testing and audience feedback on hundreds of TV, print, and digital ads for many of the world’s largest advertisers. Facing Fortune 500 clients that demand real-time, accurate results, Ameritest struggled with an expensive, custom survey platform and slow, manual reporting that couldn’t support mobile surveys or rapid turnaround.

By adopting the Qualtrics Research Suite, Ameritest cut survey turnaround from 3–4 weeks to one week, enabled complex multilingual and mobile studies, and gained flexible JavaScript capabilities. The switch saved tens of thousands of dollars in-house, reduced client turnaround by 75%, doubled quarterly survey volume, and helped clients save millions in ad spend through earlier, more accurate testing—opening opportunities to expand into the Fortune 1000.

Ameritest

Scott Hartwig

Director of Operations