Case Study: Simpson Travel achieves better guest experiences with Qualtrics

How Simpson Travel uses feedback to create incredible holiday experiences

Simpson Travel partnered with Qualtrics to address the challenge of capturing and acting on guest feedback across the full holiday journey. With a workforce spread across multiple locations, the company needed a way to see end-to-end customer insights and deliver the right feedback to the right people quickly.

Using the Qualtrics platform and mobile app, Simpson Travel centralized feedback from booking through post-trip follow-up and routed insights through dashboards aligned to its hierarchy. Qualtrics enabled real-time sharing with on-the-ground teams, faster decision-making, and flexible ad hoc research, helping Simpson Travel scale from a simple survey to a full customer experience program and improve holiday experiences.

Simpson Travel

Ed Pyke

Operations Director