Case Study: Neiman Marcus achieves enhanced customer insights and superior shopping experiences with Qualtrics

Neiman Marcus - Customer Case Study

Neiman Marcus, a century-old premier luxury retailer selling through stores, catalog, and online channels, needed a reliable way to understand and respond to the unique preferences and satisfaction drivers of its high-end customers across multiple touchpoints. The challenge was to gather actionable market and customer insights quickly and use them to improve the shopping experience.

Neiman Marcus implemented Qualtrics XM as a central part of its customer and market analytics toolkit to collect feedback, mine data, and manage satisfaction projects. The platform enabled more precise insight-driven decisions to deliver what customers want across channels, and the company’s VP of Customer Insight and Analytics publicly endorses Qualtrics for its impact.

Neiman Marcus

Jeff Rosenfeld

Vice President of Customer Insight and Analytics